The Strategy
Ting Internet’s mission is to bring reliable, high-speed fiber internet to communities across the country, with a particular focus on areas where dependable internet access has historically been a challenge. To support this mission, Ting engaged ComfiArt to design and execute a strategic marketing platform that highlights Ting’s commitment to community engagement and inclusivity while leveraging the power of local art and culture.
The Challenge
Ting Internet needed a creative strategy to drive community engagement and strengthen its brand identity in diverse markets. The initiative required localized outreach to reflect the unique character of each community, fostering trust and alignment with Ting’s mission of innovation and accessibility.
We Delivered
Strategic Marketing & Brand Development:
- Managed Ting’s Strategic Marketing Platform across cities including Charlottesville, VA; Alexandria, VA; Raleigh, NC; Culver City, CA; Denver, CO; and Tucson, AZ.
- Designed and implemented localized brand strategies tailored to each market, creating meaningful connections with residents and businesses.
- Launched a Call for Artists in Ting’s service markets, inviting local artists to participate in a design competition.
- Developed campaigns that celebrated the work of selected artists, integrating their creations into Ting’s marketing materials and public presence.
- Produced visually engaging marketing collateral, including graphics and promotional materials, that authentically reflected each community’s unique identity.
- Combined art and storytelling to foster a deeper emotional connection between Ting and its customers.
- Partnered with local art influencers to amplify Ting’s message, using creative expression to highlight the company’s role in transforming underserved communities through reliable internet access.
Impact
ComfiArt’s creative strategies for Ting Internet supported metrics for organic consumer engagement while advancing localized economic development, community empowerment, and DEI initiatives. By integrating art into its marketing efforts, Ting strengthened its brand’s presence and demonstrated its commitment to fostering meaningful connections in each service area.
What We Delivered
- Strategy | Creative | Influencer Marketing | Community Engagement | Design | Social Impact
- Multiple campaigns featuring local artists, influencer partnerships, and over 50 assets, including marketing collateral and community-driven initiatives that showcased Ting’s innovative approach to connectivity and engagement.
This partnership highlights how strategic creativity can enhance brand visibility, deepen community trust, and drive meaningful impact in underserved markets.