The Strategy
As the lead designer for Black Girl's Guide to Atlanta, I focused on evolving the brand's identity and digital strategy to align with its mission of empowering and connecting Black women in Atlanta. This work centered on creating a cohesive visual identity and optimizing digital platforms to drive engagement and enhance user experience.
The Challenge
Black Girl's Guide to Atlanta needed a refreshed brand identity and improved digital presence to better connect with its audience. The goal was to create a seamless, engaging user experience while aligning all visual elements with the organization’s mission and values.
We Delivered
Brand Identity & Product Design:
- Developed a comprehensive brand identity, including logo design and product design, ensuring consistency across all touchpoints.
- Designed visually engaging email templates to boost audience engagement and conversions.
- Redesigned the website with a focus on intuitive navigation, enhanced functionality, and improved aesthetics.
- Conducted UX analyses to optimize the digital experience, making the platform more accessible and user-friendly.
- Created a cohesive visual and messaging strategy to increase brand visibility and establish a strong digital presence.
- Integrated design elements across platforms to ensure a seamless experience for users interacting with the brand online.
Impact
The reimagined brand identity and digital strategy significantly enhanced Black Girl's Guide to Atlanta’s ability to engage its audience. By aligning the visual identity with the organization’s mission and optimizing the website for usability, the platform experienced increased engagement, improved user satisfaction, and strengthened brand loyalty.
What We Delivered
Graphic Design | Email Design | Product Design | Logo Design | UX Design | Website Development- A fully refreshed digital presence, cohesive branding assets, and a website that offers a seamless, intuitive experience for users.
This project showcases the transformative power of design in driving engagement, building community, and enhancing the digital footprint of mission-driven organizations.
