The Strategy
United Way of Greater Atlanta (UWGA) is committed to placing the community’s children on an equitable path to achieving their full potential. To do this, they work collaboratively with stakeholders to establish a unified agenda for change. UWGA engaged ComfiArt to conceptualize a collective vision, develop measures of success, and create strategies for progress. This initiative required an innovative approach that united communities through impactful messaging and visual storytelling.
The Challenge
UWGA sought to elevate awareness of the Power of Promise initiative while addressing the critical links between race, zip codes, and child well-being. The goal was to inspire new and prospective investors to contribute time, talent, and resources to this cause. Additionally, the campaign needed to engage the local creative economy and demonstrate the value of community-driven solutions.
We Delivered
Campaign Strategy & Design:
- Conceptualized and executed a visually impactful campaign for Power of Promise that highlighted the importance of equity and child well-being.
- Utilized strategic marketing to create a cohesive narrative that resonated with stakeholders and aligned with the initiative’s goals.
- Designed custom products for the campaign, leveraging local creative talent to craft meaningful items that reflected the campaign’s mission.
- Developed these products as part of an e-commerce platform to raise proceeds for addressing racial and spatial equity
- Activated a public beautification initiative that united local artists, showcasing art as a tool for awareness and social change.
- Partnered with influencers to amplify the campaign’s message and expand its reach.
Impact
ComfiArt's work on the Power of Promise campaign demonstrated the potential of collaborative partnerships to achieve equitable outcomes. By rooting the campaign in the local creative economy, we helped underscore the connection between art, community, and social impact. Proceeds raised through product sales supported United Way’s mission to address place-based and racial inequities, directly contributing to improving child well-being in Atlanta.
What We Delivered
Strategy | Creative | Influencer | Community Engagement | Design | E-Commerce- Over 50 assets, including campaign visuals, custom products, and public-facing materials that drove awareness and inspired action.
This partnership with United Way exemplifies how strategic creativity can drive meaningful change and unite communities for a common cause.