The Strategy
In Spring 2019, We partnered with Whole Foods Market Midtown Atlanta to transform their flagship location into a vibrant community hub that combined art, food, and culture. This innovative collaboration infused the space with creativity, making it more than just a grocery store—it became a destination for connection and expression.
The Challenge
Whole Foods Market Midtown Atlanta aimed to redefine its role as a community space by integrating art and local culture into its flagship store. The challenge was to create a unique environment that bridged the gap between commerce, art, and community, while empowering local artists and engaging customers in meaningful ways.
We Delivered
Community Engagement:
- Curated and organized three art vendor events, bringing together emerging artists and the local community.
- These events created opportunities for artists to showcase and sell their artwork, prints, and accessories, fostering connections between the artists and the community.
- The events cultivated an atmosphere of mutual appreciation, highlighting the value of local creativity.
Art and Experience Design:
- Positioned art as a central element of Whole Foods Market Midtown’s identity, transforming the store into a multifunctional community destination.
- Infused the space with artistic expression, enhancing its four-floor layout featuring casual eateries and a rooftop bar with skyline views.
Innovative Business Approach:
- Pioneered a groundbreaking integration of art, community, and food within the Whole Foods Market brand.
- Demonstrated how businesses can creatively engage local artists while creating spaces that benefit both customers and the community.
Impact
This collaboration marked the first time Whole Foods Market combined art and community engagement within its space, setting a new standard for how businesses can create unique and meaningful experiences. The initiative empowered emerging artists with a platform to connect with broader audiences, while enriching the local community through accessible and inspiring artistic events.
What We Delivered
Art Consulting | Experimental Marketing | Community Engagement- A series of curated art vendor events that showcased local talent, fostered community connections, and positioned Whole Foods Market Midtown Atlanta as an innovative cultural hub.
This project highlights the potential of integrating art and community into commercial spaces, creating vibrant and dynamic environments that resonate with customers and local stakeholders alike.